SHUT UP

SynopsisThis PSA was made as a part of the Director’s classroom project in the 2nd year in Film and Video Communication at the National Institute of Design, Ahmedabad. The brief was to make a PSA on Noise Pollution and the approach for ‘Shut Up’ was to reach out to individuals and make them realize that controlling noise levels is essential else it can interfere with everyday thinking and decision making.

Nainisha Dedhi is a 21 year undergrad film student at National Institute of Design Ahmedabad, and is currently in the fourth and last year. She has spent a semester as a Film Exchnage student at Swinburne University of Technology, Australia under their Film and TV Department. Being born into a family of Engineers, Doctors and Businessmen, getting into filmmaking was highly unnatural decision for her. Her inclination is more towards Experimental Films, which she feels is a part of everyone’s life. Unusual narratives and indirect visuals that give an imbibed message have always been something she has been drawn towards.